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USA on Display @ CeBIT 2010. America Looks to Technology to Lead Recovery.
The US economy has suffered as much, if not more, than many of those around the globe in this current ��nancial crisis. The technology sector has not been immune to this; but as America looks for leadership to pull it from its current challenges, many point to the important ICT segment to revive the sagging economy. As is the case every year at CeBIT, America sends some of its rising stars to showcase new products and services to the global marketplace present in Hannover this week.
So, along with the giant American brands like IBM, Microsoft, Intel, Cisco Systems and Dell, you can also see the next level of innovation from emerging brands. Small and medium size enterprises come to CeBIT to introduce themselves to the global marketplace that may not be as hard hit as the US economy and even benefit from a depressed US dollar that puts these suppliers in a superior price position.
So we welcome and thank you for visiting CeBIT this week and hope you enjoy your journey to Hannover. CeBIT is the only trade show worldwide that showcases the complete spectrum of ICT technology.
PUSH Your Business is the theme this year and will be targeted once again to benefit visitors from all over the globe. We encourage you to seek out and visit the US companies represented this year and get a broad sampling of these world class new products and services to help you succeed in your business.
The US brings a wealth of knowledge to the ICT Industry and as a visitor, you’ll want to take advantage of the visiting both of the US pavilions located in Halls 2 and ��7, and the nearly 80 independent US exhibitors as well. Two technology sectors featuring US companies at CeBIT are Enterprise Storage Solutions (ESS) and PC Components & Peripherals (PCC&P).
While much of the manufacturing has migrated out of the US, much of the intellectual property and innovation still evolves in America.
One storage company to watch is Likewise from Bellevue, Washington. Likewise provides solutions for a variety of Windows, Linux, UNIX and Mac interoperability challenges. From helping you integrate non-Windows systems into Active Directory to providing better security for your mixed network to guiding you through a NIS migration, Likewise has solutions to help organizations successfully overcome these challenges.
The US continues to maintain a major role as a manufacturer and technology developer and, only at CeBIT can you see a broad spectrum of US companies showcasing a wide variety of new innovative product offerings, as well as many of the smaller, new-to-market and nimble companies exhibiting for the first time. One such company is Laplink Software from Bellevue, Washington.
Laplink, the global leader in ��le transfer and migration software, is presenting the release of PCsync 6 – Laplink’s fastest and most compatible transfer and sync product ever. See them in Hall 11, Stand A30.
A brand that is very well known around the world is the online retail giant Amazon.com. Amazon CTO Werner Vogels will be the opening industry keynote on March 2nd at 10 a.m. in the Conference Center at CeBIT. Additionally, Amazon Web Services and their AWS Solution Providers Program serves a growing community of Independent Software Vendors and Systems Integrators that offer a rich set of solutions and consulting services on AWS. Join AWS and its solution provider ecosystem, featured at two exhibit locations: their primary exhibit in Hall 2, B26, featuring theater presentations on topics like cloud security and architecting in the cloud presented by AWS technical evangelist Simone Brunozzi. AWS’s second booth location is in the Webciety display in Hall 6, H16.
In 2009 CeBIT established a significant Green IT display. Here, the innovative “green” products and solutions of the ICT industry are presented and explained. You will find everything from power- saving notebooks for everyone to energy-efficient data center technology to high-end video conferencing equipment in HD quality.
Participating in this area is Advanced Micro Devices (AMD) from Sunnyvale, CA demonstrating its ability to operate powerful computing using less energy than ever before. See them in Hall 8, Stand C30.
US Technology is once again very prominently represented at CeBIT and will remain a driver of ICT product and service advancement for years to come. Be sure to visit our American companies to see the next generation of industry leading technology, advancements that help you to Push Your Business.
Advertorial
3/4/2010
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